Dezvoltarea şi perfecţionarea relaţiei inovaţie – capital intelectual – cerinţă a performanţei organizaţionale în firmele româneşti

In a knowledge economy, innovation is the competitiveness key and the acquisition and dissemination of knowledge in social systems is the result of collaboration between individuals and communities of interest. Managers can not measure the innovative capacity of the organization, but they may improve his performance. Managers can improve the rate and quality of innovation and competitiveness on the market. Intellectual capital through its three forms - human capital, organizational capital and structural capital, it makes organizational performance. The purpose of this article is to highlight the relationship between innovation, intellectual capital and organizational performance.innovation, entrepreneurship, human capital, intellectual capital, structural capital, performance.

INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION

Tourist information proved to have an important influence on the choice of holiday destinations. An important category of promotional means used tourism as a source of information is a tourist information documents in which graphical advertising has a great importance. In a harmonious combination between an informative text and a picture suggestive of its different forms (flyers, brochures, catalogs, guides and tourist maps, posters and billboards, advertisements in the press) visualize products of interest. This article highlights the importance of tourism information documents on the selection of destination, the requirements and recommendations for their design and the need arrangement advertisement to increase its impact on potential tourists. Tour operators in cooperation with advertising agency, choosing one means of communication and advertising medium itself, according to market research conducted, the production capacity or area of interest to prepare an advertising campaign, the level of tariffs and the type of benefits offered, the type of tourism product offered and the target market segment targeted.promotion, print advertising, advertisement, photo

Managementul bazat pe cunostinte - o noua tendinta in managementul contemporan

Recent times have as a dominant feature "change" always and everywhere shown, with major implications for the evolution of contemporary society. Transformations and changes in the economic, political and social, are produced with an amazing speed and affect the visible organization XXI century and default management. The paper examines the importance of knowledge management in contemporary society and organizations ability to adapt to the specific future economy based on the values of knowledge, research and scientific creation. They are also called into question the concepts related to information society and the impact that it has this on organizations.knowledge management, organization, society information, swot analysis

INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION

Tourist information proved to have an important influence on the choice of holiday destinations. An important category of promotional means used tourism as a source of information is a tourist information documents in which graphical advertising has a great importance. In a harmonious combination between an informative text and a picture suggestive of its different forms (flyers, brochures, catalogs, guides and tourist maps, posters and billboards, advertisements in the press) visualize products of interest. This article highlights the importance of tourism information documents on the selection of destination, the requirements and recommendations for their design and the need arrangement advertisement to increase its impact on potential tourists. Tour operators in cooperation with advertising agency, choosing one means of communication and advertising medium itself, according to market research conducted, the production capacity or area of interest to prepare an advertising campaign, the level of tariffs and the type of benefits offered, the type of tourism product offered and the target market segment targeted

Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale

Abstract Current social and economic environment is in continuous change and transformation and adaptation to existing conditions are favourable, a painful adjustment to reflect loss of comparative advantage, particularly important for some communities. Global disruption which affected the whole economy in mid 2007 and then accelerated in 2008 and whose tentacles have spread and for 2009, would not have been possible without the rare coincidence of a series of setbacks and triggers on the market, some reflecting major imbalances in the global economy, others specific to the operation of sophisticated financial markets. The importance of foreign markets is even greater since most companies are engaged in a process of growth that requires them to find new business opportunities in other countries, as domestic markets mature. This paper highlights the priority role that knowledge management plays in foreign markets penetration problem in context of the internationalization of enterprises, in order to obtain the desired results.economic crisis, markets, strategy, knowledge

Analiză privind performanţele sectorului de afaceri din România în contextul crizei economice mondiale

Economists argue that the SME sector is the most important Romanian economy and also the only sector that can bring economic recovery. The entrepreneurs are the key to economic recovery and stimulates the enhancement of SMEs to contribute to ensuring economic growth resources in difficult times. Paper aims to reflect the impact of global economic crisis on the number of SME development in Romania. The article is based on an analysis of research conducted by the Doing Business Report 2010, at the level of 183 countries worldwide. Article highlights the performance of the business environment in Romania, according to Romania's position on the indicators evaluated in the league

Analiză privind performanţele sectorului de afaceri din România în contextul crizei economice mondiale

Economists argue that the SME sector is the most important Romanian economy and also the only sector that can bring economic recovery. The entrepreneurs are the key to economic recovery and stimulates the enhancement of SMEs to contribute to ensuring economic growth resources in difficult times. Paper aims to reflect the impact of global economic crisis on the number of SME development in Romania. The article is based on an analysis of research conducted by the Doing Business Report 2010, at the level of 183 countries worldwide. Article highlights the performance of the business environment in Romania, according to Romania's position on the indicators evaluated in the league

Dezvoltarea şi perfecţionarea relaţiei inovaţie – capital intelectual – cerinţă a performanţei organizaţionale în firmele româneşti

In a knowledge economy, innovation is the competitiveness key and the acquisition and dissemination of knowledge in social systems is the result of collaboration between individuals and communities of interest. Managers can not measure the innovative capacity of the organization, but they may improve his performance. Managers can improve the rate and quality of innovation and competitiveness on the market. Intellectual capital through its three forms - human capital, organizational capital and structural capital, it makes organizational performance. The purpose of this article is to highlight the relationship between innovation, intellectual capital and organizational performance

Current Approaches Regarding the Knowledge Management Impact on SMEs Performance

Managing knowledge is a critical capability for small to medium-sized enterprises (SMEs) to master because it helps them leverage their most critical resource. Organizational knowledge is the most salient resource at the disposal of SMEs in terms of availability, access, and depth. Successful SMEs are those who can leverage their knowledge in an effective and efficient manner, so as to make up for deficiencies in traditional resources, like land, labor, and capital. The purpose of this article is to identify the knowledge management impact on SMEs performance and to compare knowledge management in SMEs with knowledge management in large companies. The research discovered that SMEs do not manage knowledge the same way as larger organizations.knowledge management, performance, SMEs.

The relationship among economy, organization and management within new economies

„In the concept of a new economy that should integrate all stakeholders such as man, society, environment and organization, knowing natural, human and social life is becoming a greater and more comprehensive concern”. - D.J.Hickson Humankind is undergoing a historic process of passage to a new society, a new economic system that is modernized by IT. The new society is characterized by major changes as there is an upturn of values where knowledge has become the most important manufacturing factor in modern economy, meaning the bases of power exertion, generating productivity increase and ensuring business competitiveness. One can be certain that the future world ensuing from the current reshaping of values, beliefs, economic and social structures, of political concepts and systems, in brief of world conception shall be different from what anybody could imagine.new economy, organization, management, knowledge, business competitiveness.